Press shots, music videos, merchandise etc are crucial branding elements that form the building blocks of your successful music career.
However, one important pillar of all of these branding elements that I see many producers and bands neglect is their artist biography.
The musician biography is a core component of any self-respecting artist’s press kit, and is prime real estate for highlighting the 5 W’s (who, what, why, when, where) of your artistry.
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Your artist biography will be displayed across all social media channels, your website, blogs, magazines and more. As a result, it’s one of your best chances to make an impact on industry professionals, media/blogs, and of course: fans/listeners.
So why not spend the time to ensure that your artist bio is as perfect as it can be?
As a professional copywriter and someone who has written well over 100 artist bios over the years, I’ve learnt a few tricks and tips along the way and I’d love to take the time to share them with you in this article.
Without further ado, here is my step-by-step guide to writing an effective musician biography.
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The tone of voice you decide on is crucial. So before pen even hits the paper, you’ll need to think about the style and writing personality of how you want to portray yourself. There is no one-size-fits-all here, so you’ll need to think about whether you want to come across as: relaxed/casual or formal/professional. Do you want to inject humor and wit into your biography? Or are you more of an introverted, self-deprecating force? Have a think about the characteristics that your music brings to the table.
An example of an opening statement from a casual/relaxed musician bio:
Artist Biography (Fresh Fred), written by Producer Hive.
An example of an opening statement from a formal/professional musician bio:
Artist Biography (JReasn), written by Producer Hive.
Your artist statement defines the ‘why’ of your artistry. In other words, why do you make music? Is there an overarching mission that you or your band/project sets out to achieve? Are you fighting for any particular cause? Are you looking to reach out to and relate to a subset or particular community of people who share a common goal with you?
Having a strong artist statement with a clear vision is a great way to connect with your audience, and gain new fans who also share similar views with you.
Here is an example of a well-defined artist statement:
Artist Biography (DJ Kosta), written by Producer Hive.
Here is another example of a compelling artist statement:
Artist Biography (Damien Gunn), written by Producer Hive.
Along with your mission statement, a well-defined description of your sound is critical to a good musician biography. After all, an integral part of an artist biography is to paint a picture of what your music sounds like, in reference to its tonal characteristics, emotions, and vibe.
Grab a beverage, and sit back as you put on a few of your own tracks that you feel represent the sound of your artistry best. Now, note down any adjectives that spring to mind and go over the list when you feel you have enough to draw from.
A tip from here is to pick out some of the good ones and run them through an online thesaurus. Better yet, there’s a free online tool called Visuwords that lets you type in any word you like and it will spit out a beautiful visual representation of similar words that you could use to describe your music with.
Ultimately, think of this writing exercise as an elevator pitch, i.e. you’ve got less than 30 seconds to pitch to someone how your music sounds. What do you say to them? Here are some questions to consider when approaching this section:
Here is an example of a biography that utilizes strong adjectives and imagery to evoke a compelling description:
While his music spans a range of contemporary styles, one thing is for certain – that his auditory expeditions will take you on a journey of meditative sound and light, releasing harboured tension from within and gently easing the mind towards a state of tranquillity.”
Artist Biography (InternalEye), written by Producer Hive.
Need more inspiration? Here is another example of a well-written artist summary:
While relentlessly dark by nature, he is however, not one to shy away from letting his lighter side shine through. Elements that suggest a hopeful resolve are often utilized, which, when blended together – creates his unique style of bittersweet Trip-Hop.”
Artist Biography (Asterus), written by Producer Hive.
Somewhere in the body of your biography, should be a brief and succinct paragraph or two about how the artist/band formed. Not everyone has an ‘out of this world’, or mindblowing backstory to tell, but don’t worry.
Here are a few pointers that you could think about to start off this paragraph:
Here is an example of an artist biography that illustrates the backstory of an artist in a compelling way:
Dabbling in hip-hop in his mid-teens, it was only until last year that Rane was introduced to the mechanics of fluid rhymes, wave sampling, and sequenced electronic beats.
With his dear friend ‘Keith’ riding shotgun, Rane took the wheel like a natural, immediately grasping the concept of satirical flippancy through this poignant lyric: “Shoot him in the foot and have him walking with his shell toe”. Finding this superbly comical, Rane has injected his own music with this unique sense of humour.
Artist Biography (RaneRaps), written by Producer Hive.
This paragraph should be relatively straightforward. Make a note of all the releases that have come out, and include any impressive statistics such as:
Be sure to also tease in any new material that you have upcoming, and when people can expect that music to be released (if applicable).
Here’s an example of a musician biography in relation to releases and future plans:
It hit the shelves in 2015 and went on to release 2 music videos for the singles ‘Panic’ and ‘How The Other Half Live’. They were awarded the ‘Top Up-And-Coming Band’ by CBS, as well as ‘Best Song’ for ‘How The Other Half Live’.
Artist Biography (The Fox & The Hounds), written by Producer Hive.
If you’re reading this, chances are that you’re ready to launch your music career to the next level. If you’re hard-pressed to find the time to write your own artist bio, why not check out our musician bio writing service? We’ve written and designed press kits for over 120 happy musicians worldwide.